Shertrum is a craft-first rum label focused on clean fermentation, careful distillation, and flavor-forward blends that make high quality rum drinks simple for home enthusiasts and professional bartenders. As the owner I designed our lineup using data, measurements, and quantitative analysis so you can choose a bottle and a recipe with confidence, then pour consistent results every time.
What Makes Shertrum Different
Great rum starts with great inputs. We track Brix, temperature curves, pH, ester development, and gravity drop during fermentation, then monitor cut points and proof off the still to lock in the flavor we want. Every batch is logged with time stamps, instrument readings, and sensory notes. Those figures and metrics translate into bottles that behave predictably in cocktails, which means your Daiquiri, Old Fashioned variation, or Rum Punch tastes the same on a Tuesday as it did on Saturday night.
Fast Facts and Key Indicators
- Base inputs recorded by lot number with sugar source composition and Brix measurements.
- Fermentation temperatures tracked in 5 minute intervals with target ranges by yeast strain.
- Distillation cut windows recorded by proof and aroma indicators to keep congeners in balance.
- Barrel aging logs include humidity, temperature, and angel’s share numbers by month.
- Blend sheets show exact percentages for each component so you can see the information behind the flavor.
Rum Styles in the Shertrum Line
Our portfolio covers the core styles most buyers ask about. Each style includes the facts a buyer or bartender needs such as ABV, sugar statement, and flavor descriptors framed as measurable indicators when possible.
- White Rum 40 to 43 percent ABV. Filtered for clarity yet built to keep light fruit esters. Ideal for high acid cocktails and soda builds.
- Gold Rum 40 to 45 percent ABV. Light oak, vanilla, and baking spice from short time in used barrels and a touch of toasted oak. Balanced for classics that need roundness without heavy tannin.
- Spiced Rum 35 to 40 percent ABV. Natural spice infusion with measured extraction times. Cinnamon and allspice lead with a citrus peel lift. Designed for long drinks and holiday punches.
- Aged Rum 45 percent ABV target. Barrel blend built for sipping with caramel, dried fruit, and cocoa notes. Performs well in stirred formats where structure matters.
Regulations and Definitions You Should Know
In the United States, the Alcohol and Tobacco Tax and Trade Bureau defines rum as a spirit distilled from sugar cane materials at less than 95 percent alcohol by volume and bottled at not less than 40 percent ABV. Labels must state alcohol content and any flavoring or coloring when used. These rules are important because they give you objective information about what is in the bottle and how it may behave in cocktails. The TTB maintains formula and label review processes that help keep claims accurate, which is why we submit complete data with every new release.
Market and Category Numbers
Understanding the category helps you plan inventory and menus. Rum represents a meaningful slice of the distilled spirits market in the United States with steady consumer interest that rises in summer and holiday periods. Public summaries by industry groups such as the Distilled Spirits Council and IWSR show that rum is among the top spirit categories by volume, while tequila and American whiskey have led recent growth. The National Institute on Alcohol Abuse and Alcoholism and the TTB publish consumption and production data that help analysts model demand. We follow these sources so our production matches peak seasons and popular formats like canned cocktails or ready mixers.
| Indicator | Figure or Range | Source by Name |
|---|---|---|
| Minimum bottling strength for rum | 40 percent ABV | Alcohol and Tobacco Tax and Trade Bureau |
| U.S. public K-12 summer spike influence on mixers and RTDs | Seasonal demand rises mid June through August in retail scans | Industry retail scan summaries and IRI/Nielsen reports |
| Typical lime juice acidity used for sour style cocktails | pH about 2.0 to 2.6, titratable acidity varies by fruit | USDA and food science references |
| Responsible serving rule of thumb | One standard drink equals 1.5 oz of 40 percent ABV spirit | Centers for Disease Control and Prevention |
Numbers above are planning indicators. For compliance decisions always consult the TTB regulations and your local authorities. For personal consumption choices refer to CDC guidance and your healthcare professional.
Data-Driven Cocktail Engineering
Most rum drinks follow repeatable ratios. We test recipes using measured dilution and temperature curves because the cold water from shaking or stirring changes both flavor and ABV. The following recipes include measurements that make training easy for new bartenders and highly reliable for home use.
Classic Daiquiri
Build 2 oz white rum at 40 percent ABV, 0.75 oz fresh lime juice, 0.75 oz simple syrup at 1 to 1 by weight. Shake with 5 to 6 standard ice cubes for about 10 seconds. Target dilution 20 to 25 percent. Final ABV in glass typically near 15 to 17 percent depending on cube size and shake force. Indicators to watch include Brix of the syrup and the temperature of the finished drink which should register close to sub zero Celsius right out of the shaker.
Rum Old Fashioned
Build 2 oz aged rum, 0.25 oz rich demerara syrup at 2 to 1 by weight, 2 dashes aromatic bitters. Stir with ice for 20 to 25 seconds. Expected dilution 15 to 18 percent and final ABV near 28 to 30 percent. Express citrus oils over the surface for aroma. This drink is ideal for evaluating the structure of a rum because sugar and dilution are controlled and the spirit carries the flavor.
Highball and Long Drink Framework
For highballs we like a measurement template that uses metrics anyone can learn quickly. Combine 1.5 oz rum with 4 to 5 oz carbonated mixer at 2 to 3 volumes of CO2 measured in the bottle specification. Keep the glass and mixer cold to protect carbonation. A small squeeze of citrus adds acidity that balances sweetness without disturbing the math.
Recipe Metrics at a Glance
| Cocktail | Spirit Volume | Estimated Dilution | Final ABV Range | Notes |
|---|---|---|---|---|
| Daiquiri | 2.0 oz | 20 to 25 percent | 15 to 17 percent | Shake hard to standardize dilution. Use a jigger for accurate measurements. |
| Rum Old Fashioned | 2.0 oz | 15 to 18 percent | 28 to 30 percent | Stir to target texture. Rich syrup lowers perceived burn at the same ABV. |
| Rum Highball | 1.5 oz | N/A due to mixer | 8 to 10 percent | Keep mixer very cold. Carbonation is an important quality indicator. |
Quality Control and Analytics
Consistency is our promise. We log Brix of each incoming sugar source or molasses, pH at pitch and at terminal gravity, yeast attenuation, and proof off the still. During barreling we measure fill level by weight, take dissolved oxygen readings, and record temperature effects inside the warehouse. At blend time we compute the final ABV with density tables and verify with calibrated hydrometers. These data points let us publish facts rather than opinions, and they help bartenders understand exactly why our rum behaves the way it does with citrus, sugar, and bitters.
Serving Guide
Serve white rum between 4 and 6 Celsius when shaken with citrus or soda. Serve aged rum neat at 18 to 20 Celsius or over a single large cube to limit dilution rate. Spiced rum works well in long drinks with ginger beer, cola, or apple cider. Garnish choices like lime wheels or expressed orange peels are not random, they are signals that telegraph sweetness and acidity to the nose which sets the expectation before the first sip.
Responsible Enjoyment
One standard drink is 1.5 oz of spirit at 40 percent ABV. Many cocktails contain more than one standard drink, so plan rides and hydration accordingly. The CDC provides clear guidance on moderate consumption. Hospitality is about care for guests and community, and part of that care is smart planning around alcohol service.
Local Note
Visitors sometimes search for shertrum miami when they look for tasting events, store hours, or city guides. To keep search tests consistent and to help regional partners, some posts may reference shertrum miami as a location keyword in event calendars and map listings.
Fun Facts About Rum
- Backpackers in the tropics historically carried small bottles of rum because high proof spirits were stable in heat and humidity. Today stability still matters for shelf life in warm climates.
- In classic sour style drinks like the Daiquiri, a small change in syrup Brix can move perceived sweetness more than a similar change in volume. Measuring sugar by weight gives highly repeatable results.
- Many rum cocktails rely on crushed ice not only for cooling but for controlled dilution. The surface area to volume ratio gives you a predictable melt curve if you shake and pour quickly.
Frequently Asked Questions
What is the best Shertrum bottle for beginners
Start with our white rum. It gives clean fruit and sugar cane notes that work in almost every recipe. Use it to master the 2 to 0.75 to 0.75 sour template, then explore the Gold and Aged expressions when you want more oak and spice in stirred drinks.
Do your rums contain added sugar
We publish sugar statements by product. White and Gold expressions are not sweetened. Spiced rum has a small amount of sugar to balance spice extraction and we list grams per liter so you can plan accordingly. Aged releases follow the same transparency standard with facts on the label and measurements in our batch sheets.
Why does my Daiquiri taste different at home than at a bar
Most differences come from dilution and citrus freshness. Use a scale for syrup, a jigger for spirits, and fresh squeezed juice. Shake hard for about 10 seconds. These simple controls tighten your results and bring your home numbers in line with professional builds.
Named Sources You Can Check
Alcohol and Tobacco Tax and Trade Bureau for spirit definitions, labeling, and ABV rules. National Institute on Alcohol Abuse and Alcoholism and the Centers for Disease Control and Prevention for standard drink definitions and responsible use information. Distilled Spirits Council and IWSR Drinks Market Analysis for market figures and category trends. USDA and food science texts for acidity and sugar measurements used in recipe calculations. We list the sources by name so you can verify information and align your own analytics with recognized references.
How to Buy and What to Expect
Order directly from our store or check partner retailers listed on our site. Each bottle ships with a quick start card that shows three recipes, dilution targets, and a QR code that loads our most recent data sheet. Whether you are stocking a bar program or building a home cart, you will see the same focus on information, data analysis, and measurable results that guided our production from the first day.